NEBRA will be hosting our Promoters Summit on Sunday, January 31. The Summit will be held at the Eastworks building in Easthampton, Massachusetts. This is a full day event, featuring a number of talks and group discussions geared towards making 2016 a productive and successful season for New England cycling. We encourage both event promoters and potential promoters in the New England region to attend. Promoters attending the summit will be eligible to participate in the 2016 NEBRA Promoters Support program, a group of initiatives including discounted event supplies, NEBRA grant and loan programs, social media promotion and cobranded promotional materials. Promoters wishing for their event to be considered for inclusion in the 2016 NEBRA Trophy Series are also asked to attend the Summit.
Our speakers will include NEBRA staff, regional officials and event promoters.
Our agenda is:
10:00-10:30 • Welcome, check-in, coffee and networking time.
10:30-11:00 • A State of the Region presentation.
11:00-12:00 • An event scheduling discussion moderated by NEBRA and geared towards establishing the flow of the calendar and working through scheduling issues.
Noon-1pm lunch (on your own, Riff’s Joint is directly across the hall)
1:00-1:30 • A group discussion on event registration trends: what the modern registration trends look like for event directors and how to best work in this new landscape.
1:30-2:30 • An in-depth “Best Practices” talk on increasing rider turnout and putting on high-quality events.
2:30-3:00 • A discussion of the use of motorcycles as marshals and officials and how they can best benefit events.
3:00-4:00 • Open discussion/overflow
4:00-4:30 • Wrap up – Thank Yous – Networking time
Map and Directions can be found here.
There are plans for limited web streaming of the Summit, but in order for the group discussions to be productive, and to be eligible for the Promoters Support program, we strongly encourage in-person attendance. The interaction between our regions promoters is a big reason for the success of New England’s events, and we would like to continue that theme of cooperation and collaboration at the Summit.