NEBRA will be hosting our Promoters Summit on Sunday, January 22nd. The Summit will be held at the Eastworks building in Easthampton, Massachusetts. The summit will be in the West End meeting space. Follow signs for Riff’s Joint and we are directly across the hall.
Our agenda is:
10:00-10:30 • Welcome, check-in, coffee and networking time.
10:30-11:00 • A State of the Region presentation.
11:00-12:00 • An event calendar discussion with the staff of BikeReg on promotion and calendar options for 2017.
Noon-1pm lunch (on your own, Riff’s Joint is directly across the hall)
1:00-1:30 • An update from Colin Reuter on last years event registration trends: what has changed and where things are going.
1:30-2:30 • A presentation and discussion on the results of last years rider survey- what matters to our customers and how best practices can improve events.
2:30-3:00 • A discussion on event category structure and accomodating juniors and women into the schedule
3:00-4:00 • Open discussion/overflow
4:00-4:30 • Wrap up – Thank Yous – Networking time
This is a full day event, featuring a number of talks and group discussions geared towards making 2017 a productive and successful season for New England cycling. We encourage both event promoters and potential promoters in the New England region to attend. Promoters attending the summit will be eligible to participate in the 2017 NEBRA Promoters Support program, a group of initiatives including NEBRA grant and loan programs, social media promotion and cobranded promotional materials. Promoters wishing for their event to be considered for inclusion in the 2017 NEBRA Trophy Series are also asked to attend the Summit.
Our speakers will include NEBRA staff, regional officials and event promoters.
We strongly encourage in-person attendance. The interaction between our regions promoters is a big reason for the success of New England’s events, and we would like to continue that theme of cooperation and collaboration at the Summit.